Our latest sentiment survey was open from 9/9/11 to 9/16/11. The Dorsey, Wright Polo Shirt Raffle continues to drive advisor participation, and we greatly appreciate your support! This round, we had 109 advisors participate in the survey. If you believe, as we do, that markets are driven by supply and demand, client behavior is important. We’re not asking what you think of the market—since most of our blog readers are financial advisors, we’re asking instead about the behavior of your clients. Then we’re aggregating responses exclusively for our readership. Your privacy will not be compromised in any way.
After the first 30 or so responses, the established pattern was simply magnified, so we are comfortable about the statistical validity of our sample. Most of the responses were from the U.S., but we also had multiple advisors respond from at least two other countries. Let’s get down to an analysis of the data! Note: You can click on any of the charts to enlarge them.
Question 1. Based on their behavior, are your clients currently more afraid of: a) getting caught in a stock market downdraft, or b) missing a stock market upturn?

Chart 1: Greatest Fear. From survey to survey, the S&P; fell around (-1.8%), and client fear levels spiked in a big way. This round, client fear levels jumped to 91% from 78%, while the opportunity group fell from 22% to 9%. What’s interesting to note here is that it took a few extra weeks after the major market move before we saw the big spike in fear levels. It might be that clients were away on vacation for the summer, and now that school is back in session, everyone is taking a hard look at the overall stock market and where they want to be positioned. Whatever it is, sentiment levels are not pretty right now.

Chart 2. Greatest Fear Spread. Another way to look at this data is to examine the spread between the two groups. The spread jumped by a large margin, from 55% to 82%.
Question 2. Based on their behavior, how would you rate your clients’ current appetite for risk?

Chart 3: Average Risk Appetite. Overall risk appetite numbers fell in-line with the market, but not to the same degree as the overall fear numbers. The average risk appetite fell from 2.43 to 2.28 this round.

Chart 4: Risk Appetite Bell Curve. This chart uses a bell curve to break out the percentage of respondents at each risk appetite level. Low risk continues to dominate client sentiment, with over half of all respondents wanting a risk appetite of 2.

Chart 5: Risk Appetite Bell Curve by Group. The next three charts use cross-sectional data. This chart plots the reported client risk appetite separately for the fear of downdraft and for the fear of missing upturn groups. This bar chart sorts out as we expect, with the fear group looking for low risk and the opportunity group looking for more risk.

Chart 6: Average Risk Appetite by Group. Here we see the opportunity group acting up again, like they are prone to do. The opportunity group’s risk appetite bounced higher this round, while the fear group’s risk appetite moved slightly lower.

Chart 7: Risk Appetite Spread. This is a spread chart constructed from the data in Chart 6, where the average risk appetite of the downdraft group is subtracted from the average risk appetite of the missing upturn group. The spread reached new all-time highs this round, as the two camps’ appetites moved in opposite directions.
This survey round, the overall fear numbers hit their highest levels since the market started to move lower at the beginning of the summer. What’s interesting is the month or so time-lag it took for fear levels to jump after the market’s terrible summer. Are people just coming back from vacation to see what’s been going on? Or is this a deeper shift in client sentiment? As usual, the overall risk appetite numbers moved in-sync with the market.
No one can predict the future, as we all know, so instead of prognosticating, we will sit back and enjoy the ride. A rigorously tested, systematic investment process provides a great deal of comfort for clients during these types of fearful, highly uncertain market environments. Until next time, good trading and thank you for participating.