Howard Ruff is quite the marketing genius. His 1979 book might have been terrible investment advice, but he clearly knows how to sell books.
Published in 1979
And right in the depths of despair of 2008, he rolled it out again (with a slightly changed title).
Published in 2008
Alhambra Investment Partners concluded their entertaining read The Apocalypse Bubble with the following:
I know it isn’t popular to be optimistic right now. A book about our bright economic future couldn’t even get published right now much less make the best seller list. But the best seller list is a lousy place to get investment advice. One of the most popular financial advice writers of the late 70s was Howard Ruff whose book How To Prosper During the Coming Bad Years was a best seller in 1979. He followed that up with Survive and Win in the Inflationary Eighties (1981). He recently updated his first best seller by adding In the 21st Century to the title. While you ponder the significance of that contrarian nugget, you might also consider the possibility that the Mayan calendar ends where it does because they ran out of government funding.
HT: Abnormal Returns
