“An Indomitable Rise for This ETF”

Nice profile of the First Trust Dorsey Wright Focus 5 ETF (FV) by ETF Trends:

Hundreds of new exchange traded products come to market every year. Some take the long road to asset-gathering proficiency while others gain investors’ affinity in a matter of months. Then there is the rare breed that finds success right out of the gate.

The First Trust Dorsey Wright Focus 5 ETF (NasdaqGM: FV) is in that category. FV debuted in March 2014 and today it is a $3.55 billion fund, easily making it one of the most successful ETFs to debut last year. Impressively, FV needed less than nine months of work to top $1 billion in assets and has needed just seven months to more than triple in size from there. [Another Good Year for New ETFs]

“What causes a fund to collect $3 billion in about one year? 1) a great marketing organization – First Trust, the Focus Five sponsor, grew 68% last year and has total assets in excess of $100 billion with a 100-plus person nationwide sales team, 2) an easy to explain story, 3) convenience and 4) performance,” according to Morningstar.

FV makes a Dorsey Wright strategy used by advisors and institutional investors accessible to a broader audience. FV tracks the Dorsey Wright Focus Five Index which is comprised of “five First Trust sector and industry based ETFs identified by DWA’s index methodology to offer the greatest potential to outperform the other ETFs in the selection universe,” according to First Trust.

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