Our latest sentiment survey was open from 11/4/11 to 11/11/11. The Dorsey, Wright Polo Shirt Raffle continues to drive advisor participation, and we greatly appreciate your support! This round, we had 86 advisors participate in the survey. If you believe, as we do, that markets are driven by supply and demand, client behavior is important. We’re not asking what you think of the market—since most of our blog readers are financial advisors, we’re asking instead about the behavior of your clients. Then we’re aggregating responses exclusively for our readership. Your privacy will not be compromised in any way.
After the first 30 or so responses, the established pattern was simply magnified, so we are comfortable about the statistical validity of our sample. Most of the responses were from the U.S., but we also had multiple advisors respond from at least two other countries. Let’s get down to an analysis of the data! Note: You can click on any of the charts to enlarge them.
Question 1. Based on their behavior, are your clients currently more afraid of: a) getting caught in a stock market downdraft, or b) missing a stock market upturn?

Chart 1: Greatest Fear. From survey to survey, the S&P rose just over +1%, and client fear levels rose slightly. Client fear levels rose from 87% to 88% despite a minor bounce in the market. On the flip side, we see that the opportunity group dropped from 13% to 12%. Normally, we’d expect to see a market bounce lead to a drop in fear levels. You’ll remember that last round, the overall fear numbers remained flat, despite a +7% move in two weeks. Client sentiment remains in the pits.

Chart 2. Greatest Fear Spread. Another way to look at this data is to examine the spread between the two groups. As with the overall fear numbers, the spread remained mostly stable, rising from 74% to 77%.
Question 2. Based on their behavior, how would you rate your clients’ current appetite for risk?

Chart 3: Average Risk Appetite. Overall risk appetite numbers nudged higher this round, from 2.42 to 2.44. In contrast with the overall fear numbers, the average risk appetite data continues to perform as expected. Check out how the overall risk appetite average mirrors the market movement.

Chart 4: Risk Appetite Bell Curve. This chart uses a bell curve to break out the percentage of respondents at each risk appetite level. Over 80% of all respondents were looking for a risk appetite of either 2 or 3 (just like last time).

Chart 5: Risk Appetite Bell Curve by Group. The next three charts use cross-sectional data. This chart plots the reported client risk appetite separately for the fear of downdraft and for the fear of missing upturn groups. This bar chart sorts out as we expect, with the fear group looking for low risk and the opportunity group looking for more risk.

Chart 6: Average Risk Appetite by Group. The fear group is looking for more risk here, while the opportunity group’s average did not move.

Chart 7: Risk Appetite Spread. This is a spread chart constructed from the data in Chart 6, where the average risk appetite of the downdraft group is subtracted from the average risk appetite of the missing upturn group. The spread fell slightly this round.
This survey, we saw a relatively minor market rally, and small moves in both the overall fear numbers and the average risk appetite. The overall fear numbers actually got worse this round, despite a rally. On the other hand, the risk appetite average number nudged higher, in line with the market. The overall risk appetite number remains the king of all indicators, performing as expected nearly every survey round. On the whole, client sentiment is still very, very bad, especially when considering the S&P has rallied nearly 10% in less than two months.
No one can predict the future, as we all know, so instead of prognosticating, we will sit back and enjoy the ride. A rigorously tested, systematic investment process provides a great deal of comfort for clients during these types of fearful, highly uncertain market environments. Until next time, good trading and thank you for participating.